"Newark - The City of Industry" - 1912:
The THREE RINGS are known the world over as the trade-mark of
P. Ballantine & Sons, Brewers and Maltsters, Newark, N. J.,
U. S. A. This trade-mark was adopted in 1879 and was suggested by
the chief characteristics of the product of their breweries -- purity,
strength, flavor.
The nucleus of the great business of the Ballantine Breweries
was formed in Albany, N. Y. in 1826, by the late Peter Ballantine,
who removed to Newark in 1840. The lager beer brewery was started
in 1879. To meet the needs of the rapidly growing business, the
corporation of P. Ballantine & Sons, embracing the ale, lager
beer and malting business, was formed in 1883. Since then the annual
output has increased steadily until it now amounts to over half
a million barrels yearly. Several years ago the manufacture of Ballantine
cereal syrup for the use of bakers was inaugurated, which product
is used throughout America and has met with constantly increasing
success.
The ale brewery, malting, elevator and cereal syrup buildings
of the Ballantine plant are situated on Front, Fulton, Rector streets
and the Passaic river; the lager beer brewery and bottlery are located
on Freeman, Christie, Oxford, East Ferry and Bowery streets, Newark.
all these buildings cover twelve acres of ground, are equipped with
the most modern and model machinery, and contain great storage capacity
necessary for the enormous output and insuring the thorough ripening
of the Ballantine products. The entire brewing and bottling plant
is subject to the supervision of the United States government.
As Ballantine resources are ample, as Ballantine capacity is enormous,
and as Ballantine Ales and Beers are never made from anything but
the very choicest grain, barley-malt and hops, the purity of the
Ballantine products is beyond the veriest shadow of doubt. Expert
brewers constantly supervise every process, and absolute cleanliness
is observed in every operation. All Ballantine's Ales and Beers
are thoroughly matured and fully ripened in order to perfect their
condition and retain the distinctive flavors at their very best.
No preservatives are ever used in any one of the Ballantine products.
None is needed.
There is no necessity for argument as to the superiority of brewery
bottling over that done elsewhere. Ballantine's Ales and Beers are
all bottled at the brewery in a specially designed bottling house,
equipped with the best modern machinery. The beer is conveyed to
this house in bright copper pipes, under the supervision of U. S.
Government officials, and is stored in glass-lined steel tanks.
The latest bottling machinery thoroughly cleanses, sterilizes, fills
and seals the bottles without the possibility of contamination.
The beer does not once come into contact with air in its passage
from the brewery storage vats through the pipe line and the bottling
machinery into the bottles in which it is hermetically sealed. Purity
of product is thus absolutely assured. Every sealed bottle of Ballantine's
Beer conforms in all respects to the requirements of the United
State Pure Food Law. Finally, handsome labels and careful packing
complete the attractive presentation of this perfectly made and
valuable product.
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